Project Goal

Website redesign, content strategy, and accessibility optimization for the nation’s only PBS station owned by an HBCU.

PROJECT IMPACT

Improved navigation flow, enhanced accessibility compliance, and increased engagement across digital platforms.

increasing monthly website viewers by 127% compared with the previous website.

MY ROLE

• Led the redesign of whut.org, increasing monthly website viewers by 127% compared with the previous website.

• Managed 30+ website pages, overseeing information architecture, navigation, responsive layouts, Squarespace CMS, and content governance.

• Managed ecommerce and event-registration experiences supporting 20+ events and 2,000+ tickets sold through Squarespace, Jotform, and Eventbrite.

• Optimized event discovery and ticket-purchasing journeys while managing 40+ Disney Treasure video assets, contributing to a 2x increase in audience engagement.