Project Goal

The goal is to create an app where users can book movie tickets for a movie theater.

Target Audience

The target audience includes anime fans, film connoisseurs and those looking for fun activities in New York City.

User Testing Details

I sent users the following tasks that align with the project goal:

1) Book theater tickets

2) View your profile settings

User Testing Results

Users expressed difficulty distinguishing what the navigation icons meant, so I added the names under the icons to improve.

Users did not complete the flow successfully when all icons are the same size, so I made the theater icon slightly larger so the users' focus is drawn to the main function of the app.

Design Inspiration

I drew inspiration from popular movie theater apps such as Fandango, AMC Theaters and Regal. I noticed how nearly every movie has a poster photo as opposed to just the title. I incorporated this into the design as it will allow the user to visually see every showtime. 

You can see the apps I was inspired by below.

Sketches

In my initial sketches, I incorporated the hamburger menu so users would be able to see their options on a smaller screen. Upon further research I learned that options in the hamburger menu have low discoverability and are better suited for secondary navigation, so I put the main navigation at the bottom of the screen.

You can see my initial sketches below.

Challenges

It was difficult to recruit participants that fit the target audience for the usability study.

Conclusion

The users I tested could not complete the flow because they could not find the navigation buttons in the hamburger menu. 

During this project, I learned the importance of intuitive navigation and that hamburger menus aren't always the best choice for smaller screens.